Mariage forcé
When Max walks in on his manservant lovingly looking over a newly purchased dress, the servant admits his passion - and Max reaches for his hip pocket. But not for a gun, as the servant fears, but for his wallet - and Max immediately pays him to act as his bride (Broad-minded chap, this fellow Max).
Cross-dressing strictly for deception is an old gag - as in Max and the Maid (1912). But pulling off a project of deception by enlisting the aid of someone who cross-dresses for pleasure is not a common gag. But if Max doesn't marry soon he won't get any more money from his uncle (a premise that returns in Max's King of the Circus (1924)). The uncle, who showed no interest in Max's other marriage prospects, goes nuts over the male-order bride. An uncommon gag - and also a subtle satire of upper-class sexual conventions.
Goof: Around 8:27 the door is opened and then shut but no one appears - perhaps an aborted entrance?